I have been focusing recently on advertising decks from the 1920s and into the1930s. Here's an overview of them along with a little blurb about the products and companies that they were promoting.The Albany Felt Company was a paper (and paper-making equipment) manufacturer founded in Albany in 1895. I was initially confused by the "Felts and Jackets" sign held up by the rabbit wearing an elegant tie, jack, shirt, and pants. I thought they were primarily a clothes manufacturer. Part of the confusion came from the fact that Albany International, the successor to Albany Felt, is in the textiles business.
It turns out that the "felts and jackets" are references not to human (or animal) clothing but to equipment used in paper manufacturing. If you are interested, there are books about Paper Machine Felts. The back of the cards features the huge Albany Felt plant in Albany NY. Playing cards seems to have been a frequent promotional item for Albany, many versions are for sale online.
I have tried to see if the rabbit was a frequent mascot for the company and I haven't found much to support it except for one iron Albany rabbit door stop.
Atkins Saws is the next advertising deck (I'm using alphabetical order). Atkins Silver Steel Saws: They are the "Finest on Earth, Scientifically Constructed, and Made for every use." Elias C. Atkins started the business in 1855 in Cleveland, OH and soon partnered with Knippenberg and moved to Indianapolis. They grew a huge saws and tools business with offices in Canada, across the US, and Paris.
The Atkins Sawman is definitely one of my favorite jokers.
I wonder if the Sawman on the joker below was a corporate mascot or just used for the deck of cards. Click to learn more about the Atkins Corporation .Atkins Saws 2 - I have a second deck promoting Atkins tools. Since N comes after M (I'm looking at the code on the ace of spades), I'm guessing that this blue deck was published later. While they have improved the back design, I think they have gone the wrong way on the joker design and the marketing slogan (ie, I think "Finest on Earth" is a superior marketing phrase t "And be Happy"). IMHO
- Cigarettes, Liquor, Beer, Text jokers for drinks
- Desserts and Candy
- Coca Cola Jokers
- Public Interest Messages, space science and technology
- Logo type jokers, Geometric Designs Jokers featuring "Joker"
- Ads - The category where most of these industrial advertising jokers would go
- Jokers promoting playing cards , Ads for brands of playing cards
- Advertising jokers with just text - not yet photographed
Black Horse Ale & Porter -
Victor Personal Typewriter-
Pabst Blue Ribbon Beer-
Chicago Denver Trucking Company-
Brier Smoking and Tobacco-
Chlor-Trimeton Allergy Tablets -
Hyatt Quiet Roller Bearings -
New England Furniture & Carpet Company -
Glazed Kids Manufacturers -
Other posts about old decks in my collection: